Portfolio — Steiner Writes

UNIQUE ARTICLES FEATURING TOP TALENT

I interviewed NBA star Andre Iguodala to learn how the Golden State Warriors of the NBA have mastered the art of recruiting talent (LinkedIn’s Talent Blog).

Screen Shot 2023-07-11 at 11.10.20 AM.png

Screen Shot 2023-07-11 at 11.10.59 AM.png

Screen Shot 2023-07-11 at 11.10.30 AM.png

WEBSITE REFRESH

I wrote and helped edit the copy for Veho’s new website. Veho is a cutting-edge shipping, shopping, and returns company. View at Shipveho.com.

Home page

About Us Page

Drivers Page

Careers Page

Brands Page

CTAs & more

Why Carriers Diversification is Your New Competitive Edge.png

Screen Shot 2023-07-17 at 2.11.53 PM.png

WELL-RESEARCHED THOUGHT LEADERSHIP

Examples of thought leadership, writing and editing for CEOs and C-Suite, and articles placed in third-party publications.

Article placements / writing / editing in:

Supply and Demand Chain Executive (Last Mile)

FSR Magazine (Food / Restaurants)

Food and Restaurant writing FOR NEW YORK MAGAZINE

For New York Magazine's Grub Street: The incredible, DIY-story of how three baristas built a coffee shop for the price of one espresso machine.

ENGAGING COPY FOR SOCIAL

I wrote engaging social copy to showcase the unique Veho experience of delivering and receiving a package.

SCRIPT FOR BRAND VIDEO (SOCIAL)

Came up with the idea of this brand video showcasing Veho’s scale for delivery services. Wrote script

SNAPPY VIDEO COPY FOR INSTAGRAM

I wrote the copy and helped create these quick Instagram videos highlighting a logistics tech company’s differentiators.

BLOGGING FOR BRANDS (THIS INDUSTRY: HOSPITALITY, RESTAURANT TECH)

xtraCHEF by Toast is a financial and operational management platform built for restaurants. Click here or here to read one of the many blog posts I’ve written aimed at restaurant executives, HQ, chefs, and staff.

EMAIL MARKETING FOR TRAVEL GETAWAYS

For travel company Lindblad Expeditions, I wrote the copy for multiple emails per week, including subject lines, pre-headers, Gmail ads, and creative headers like the one below.

CASE STUDIES THAT ENGAGE PROSPECTS

This case study, one of 12 I wrote for last-mile delivery tech company GetSwift, enjoyed a 20 percent Click-Through-Rate because it had the special sauce: it was both timely and hit a hot industry topic — the rise of ghost kitchens in the middle of the pandemic.

EMAIL NEWSLETTER TITLE AND COPY

I wrote and edited a monthly Client Newsletter for Veho

Built to Make Yiour Delivery Business Much Stronger .png

NEW b2b HOME PAGE ON THE FLY

GetSwift, a delivery tech company, needed a new homepage for one of its main businesses, using a design template in only a couple of weeks. Click on the image to see the full result.

ARTICLE WRITING FOR B2B TECH (EARNED MEDIA)

Key help targeting publications, pitching, writing and research. Click below for one impactful piece I contributed to in FSR Magazine.

NEW B2B WEBSITE COPY FOR FINTECH

Fintech startup Flutterwave needed a new website in August 2017. I helped develop their voice, wrote the copy, and worked beside their designer to create a user-friendly experience.

International REPORTED stories FROM LATIN AMERICA - FOR QUARTZ.

My reporting and photos from Cuba on the race to farm Cuban coffee, and market it to Americans.

ORIGINAL STORIES fOR NEW YORK MAGAZINE - HOSPITALITY